Search Results
Searching for "in-game advertising"
Found 64 result(s)
Showing 10 article(s). 54 more available to premium subscribers.
Shanda to Establish New Advertising Subsidiary
21st Century Business Herald, 10/13/12
Zhu Jing, CTO of Shanda Online and VP of Chinese online media provider and online game developer and operator Shanda Interactive, revealed recently that Shanda had begun preparations to spin off Shanda Advertising (unofficial translation) as a new subsidiary in July 2012. Read More
Renren Aims to Raise USD 583 Mln in IPO
SEC, 4/15/11
According to its IPO prospectus, Beijing-based social networking site operator Renren Inc., formerly Oak Pacific Interactive, plans to raise up to USD 582.7 mln from its NYSE IPO and concurrent private offering. Read More
Kaixin001 2010 Ad Revenue to Exceed RMB 200 Mln
China Business News, 6/10/10
Yuan Liping, general manager of PR for Chinese social network site Kaixin001, responded today to rumors that the site had set advertising revenue goals of RMB 200 mln for 2010, saying that the rumors were false and that the company had not set internal sales goals of any sort. Read More
Shanda to Localize Mochi Media for China
GameLook, 5/27/10
On May 26, Chinese internet gaming company Shanda Games (Nasdaq: GAME) hosted a new product press conference for its 2010 AllStar product offerings at the Shanghai Concert Hall. Read More
Xunlei Opens Nanjing Online Gaming R&D Center
People.com.cn, 12/31/09
Chinese P2P online video and download accelerator provider Xunlei opened its Nanjing Online Gaming R&D Center in the Nanjing New & High Technology Industry Development Zone's Software Park in mid-December. Read More
CNNIC: China SNS Users Reach 124 Mln
CNNIC, 11/11/09
The China Internet Network Information Center (CNNIC) has released its “2009 Chinese SNS User Research Report” containing the results of phone surveys of Chinese Mainland social networking service (SNS) user behavior conducted through July 2009. Read More
Rumor: Netease Starts WoW In-Game Ad Sales
IT.com.cn, 8/25/09
According to an anonymous employee from one of Netease's (Nasdaq: NTES) advertising partner companies, Netease, the Chinese operator of World of Warcraft, has already contracted the advertising partner to seek advertisers for both website-based and in-game advertising for the MMORPG. Read More
Shanda Game to Feature In-game Ad from Coca-Cola
17173.com, 6/17/09
Shanda Interactive's (Nasdaq: SNDA) online gaming subsidiary Shanda Games (SDG) and Shanghai Coca-Cola have forged a strategic partnership, the two companies recently announced. Read More
Tencent to Feature Nike Products in Casual Game
Sina Games, 2/26/09
Online game developer and operator Tencent (0700.HK) has announced a cooperation with sports brand Nike for its casual dancing game QQ Dancer. Read More
Kingsoft Bolsters IGA Efforts
Duowan, 1/07/09
Online game developer and operator Kingsoft (3888.HK) has confirmed it is trialing in-game advertising (IGA). Read More
.jpg)
